Introduction:
In
today’s context of extreme competition, role of HR in today’s businesses is
changing. It is becoming tough for most of the HR professionals to keep abreast
of latest developments. Human Resource professionals have to quickly adapt and
invest in learning.
As we are aware, Human resources
management has been ever evolving, read my blog on “The ever changing role of
HR" http://sureshamara.blogspot.in/2013/09/the-ever-changing-role-of-hr.html
. While HR professionals are playing an active role in today’s work place, read
my blog on “Role of HR in today’s work place” http://sureshamara.blogspot.in/2013/09/role-of-hr-in-todays-work-place.html
by fulfilling organizational goals, read my blog on “How does HR fulfill
organizational goals” http://sureshamara.blogspot.in/2013/09/how-does-hr-fulfill-organizational-goals.html,
HR professionals still need to acquire few more competencies to cater in this
competitive market.
Here are few trends and competencies that
will shape HR in the future:
Business
Acumen: Business acumen is
keenness and quickness in understanding and dealing with a business situation
in a manner that is likely to lead to a good outcome. HR needs to develop their
knowledge and understanding of the financial, accounting, marketing and
operational functions of an organization.
Organization
Design: Organization design will be a focus with the current pace of change
happening. Organization design is the
deliberate process of configuring structures, processes, reward systems, and
people practices to create an effective organization capable of achieving the
business strategy.
Change
Management: With an increase in competition, organizations frequently adopt
changes in the organizations. Knowing how to link change to the strategic needs
of the organization will minimize employee dissatisfaction and resistance to
change. HR professionals have to enhance their knowledge on change practices
and strategies.
Employer
Branding: Employer branding is communicating and shaping an organization’s
reputation as an “employer of choice” or “best place to work”. Employer
branding is nothing but differentiating the organization from its competitors. HR
is already active on it. HR professionals need to develop their skills and
become a champion of employer branding.
HR professionals need to develop the skill of anchoring the branding activities
at various places – both internal and external.
Technology
& Networking: HR professionals have to be hands-on and abreast of the
latest technology, especially the social media networking sites. Networking
plays an important role. There is an increase trend of usage of social media
networking sites for recruitment. It is not just social media for recruitment.
HR professionals need to improve their network with academic colleges and
various institutions providing certifications courses. This would help them to
reach the talent easily and reduce the recruitment costs.
Cost
reduction: With the increase in competition and available of similar
products in the market, organizations are facing lots of challenges for to sell
the products and services. Organizations are already in search of ways to
reduce cost at various stages and phases of organization. HR professionals will
play a key role and have to reduce the costs by advising management on
recruitment, retention, employee engagement.
Retention
Management: Retention management is becoming an upcoming trend rather than
talking about attrition management. Retention is all about retaining talent by creating
a work place as best place to work - communication, procedures, benefits,
compensation, skill development and etc.
Better
employee engagement: Engaging an employee is becoming more an importance
tool to retain the best talent. HR focus would be on
- Enabling employees with the right set of tools, resources and support;
- Creating work place that is energizing to work for better productivity.
Capability
building programs: Gone are the days for providing a training programme for
improving employee technical or soft skills. HR focus should be on the overall
development of the individual employee which leads to individual capability building
resulting to organization capability.
Corporate
social responsibility: Corporate Social Responsibility (CSR) is the
responsiveness of businesses to stakeholders’ legal, ethical, social and
environmental expectations. HR has to be proactive and take appropriate
initiatives.
Analytics:
Data plays a key role in any organization. HR has to create lot more analytics
like cost per hire, cost per employee, mean time to close an open position,
diversity, cost of various benefits and many more.